The Proper Mustard - - - 'Yellow Journalism at its Best!'
The Official Newsletter of the Mount Horeb Mustard Museum ~~~~ February, 2008
Editor-in-chief: Barry Levenson  [email protected]
[View Encoding is Unicode (UTF-8)]

Feel free to print this out and share it with your friends.

WHAT IS FEBRUARY'S MOST IMPORTANT HOLIDAY?

Here's a hint: it's neither Valentine's Day nor Presidents Day and it's "udderly" sublime. Right, it's Elm Farm Ollie Day, celebrating the first flight in an airplane by a cow on February 18, 1930. Send your loved one a Celebrity Cow Mustard Gift Set with three bovine mustards honoring Elm Farm Ollie, Ophelia O'Leary (Mrs. O'Leary's cow), and Miss Lunabelle (the cow that jumped over the moon).

The gift set includes a CD recording and all the lyrics of "The Bovine Cantata in Bb Major," with all the heart-warming details of Elm Farm Ollie's historic flight, plus an Elm Farm Ollie greeting card. For only $17.95, you can send a truly moooving gift to that special person in your life. MX56.

By the way, February 18 is also Vanna White's birthday. Coincidence? Hmmmm. Maybe not.

~ ~ ~ ~ ~

FEBRUARY SPECIALS

FLY AWAY - DEALS & STEALS
All Aviator Mustards on Sale through end of February

AVT100 - Aviator Amber Ale Sweet Hot Mustard. Reg. $7.25, Sale, $6.25.

AVT101 - Aviator Brown Ale Honey Mustard. . Reg. $7.25, Sale, $6.25.

AVT102 - Aviator Porter Smoky Mustard. . Reg. $7.25, Sale, $6.25.

MX50 - Aviator Mustard Set (all three in a gift box). Reg. $19.95, Sale, $17.95.

MORE STEALS & DEALS

GRT190 - Happy Valentine's Day Jalapeno Mustard. Reg. $7.00, Sale $6.00.

BUT100 - Butternut Mountain Sweet Maple Mustard. Reg. $5.25. Sale $4.25.

RAY118 - Raye's Fall Harvest Mustard. Reg. $7.50. Sale $6.50.

RRT101 - Rothschild Apricot Ginger Mustard. Reg. $7.25. Sale $6.25.

RRT126 - Rothschild Honey Chipotle Pretzel Dip. Reg. $8.75. Sale $6.75.

WKD100 - Wicked Natural Caramel Mustard Dip. Reg. $7.25. Sale $6.25.

MX34 - Once Upon A Pretzel Gift Box. Reg. $39.95, Sale $34.95.

Prices good through the end of February. Live it up. More deals and steals on our website specials page.

See ALL the Specials & Sale Items Here

~ ~ ~ ~ ~

There are now 4,898 different mustards in the Mount Horeb Mustard Museum. It's one more reason to wear long underwear when visiting Wisconsin in the winter.

We have also received three fine additions to the antique tin and bottle collection. The White Villa and Deerwood tins, plus the venerable Nalley's Horseradish Mustard bottle, are further evidence of the Curator's reckless use of museum funds. You can help with a generation donation. Just "purchase" one or more DONATION dollars when you buy online at the Mustard Museum by typing DONATION in the search box at the top of the page at mustardmuseum.com.

If you'd prefer, drop off your contributions (small unmarked bills, please) at the Mustard Museum and slip them into our genuine acrylic donation box. As always, contributions to the Mount Horeb Mustard Museum are not even close to being a legitimate tax deduction.

~ ~ ~ ~ ~

Our February YUCKY KETCHUP Award goes to the Bayer Pharmaceutical Company for marketing its new birth control pill under the name YAZ. Excuse me, Bayer, but you have taken the name of one of my boyhood heroes in vain. For millions of baseball fans, Red Sox legend Carl Yastrzemski is the only YAZ this country will ever need. You have taken the name of the 1967 Triple Crown winner in vain. And for what purpose? To market a pill? We are all in favor in making birth control available but have you no shame? There's only one YAZ for us - and he played a flawless left field at Fenway Park. (Baseball card from the Curator's private collection.)

Our February GOLDEN MUSTARD AWARD Award goes to actor Jack Nicholson for delivering a great mustard line in the new film, The Bucket List. Mrs. Mustard and I nearly fell out of our seats when he said to Morgan Freeman: "Hallelujah, brother, pass the mustard!" Definitely worth seeing.

MUSTARD BITS FROM THE BOTTOM OF THE JAR

FEBRUARY CALENDAR

Lots to do in Mount Horeb, so plan accordingly:

Matt Levenson turns 21 !

February 9 - Chewing tobacco recycling program begins. Information available at the feed mill.

February 12 - Annual Warren Harding look-alike contest at the Village Armory.

February 14 - Nothing special.

February 23 - Norwegian Humor Festival begins (three days of fasting and abstinence).

February 27 - The Curator's son turns 21. For real. Happy Birthday, Matthew!

~ ~ ~ ~ ~

Until next time - Hasta la Mustard, Everyone!