The Proper Mustard - - - 'Yellow Journalism at its Best!'
The Official Newsletter of the Mount Horeb Mustard Museum ~~~~ April 24, 2008
Editor-in-chief: Barry Levenson  [email protected]
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MOTHERS DAY (MAY 11) - AND GUESS WHO WANTS MUSTARD?

How can you NOT send Mom a Mothers Day gift from the Mustard Museum? This assortment of mustards and other delights will remind her that she really did raise a smart and thoughtful child. Anchored by our special Mothers Day Mustard, this collection of gourmet goodies comes in our signature Mustard Museum Gift Box. MX90. $49.95

< < < 2008 Mothers Day Mustard sold separately.

Item# MDAY2008. $7.00. Is it a card or is it a gift? Technically speaking, it's a gift of food and, therefore, not taxable in Wisconsin. That's our position and we're sticking to it.

SALES, SPECIALS, & NEWBIES

DLC104 - Dulcet Sweet Orange Chili Mustard - Pam Kramer took home the Grand Champion trophy in 2006 with her Madras Curry Mustard so we know you'll enjoy her latest delightful creation, a blend of sweet orange and zesty chili. DLC104. $7.25

AMR101 - Amora Dijon - We have waited several years for Amora Dijon to arrive and it's finally here. It's one of France's favorite Dijon mustards. AMR101. $5.25

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CONDIMENT KATE

Here's Condiment Kate, reading her favorite book, "Mustard On A Pickle." BK47

To get your signed copy at the special sale price of only $7.95, click here.

See ALL the Specials & Sale Items Here

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Our government did a terrible thing. I'm not talking about the war (that's another story) but the tariff on most European mustards. This isn't new. In the latter years of the Clinton Administration, the U.S. imposed a 100% duty on nearly all European mustards as a retaliatory measure in response to a dispute over hormone-treated cattle used for beef going to Europe.

Alas, this is a bipartisan tragedy, as even under the Bush administration, the tariff continues. Mustard lovers in America have shouldered this burden, paying far too much for European mustards. I have written to the United States Trade Representative on several occasions but to no avail. We need you to write to the USTR to demand an end to the tariff. Here is the address:

Ambassador Susan C. Schwab
United State Trade Representative
600 17th Street, N.W.
Washington, D.C. 20508

Click here (pdf file) to see what I wrote her recently:

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INCHING CLOSER TO 5,000 . . .

There are 4,925 mustards in the Mustard Museum's permanent collection. Any ideas on what we should do when we hit 5,000??? Our mustard tin exhibit is also expanding. Our latest acquisition is this rare tin of Duncan Hines Dry Mustard.

We appreciate your generous online donations [click] and now have a great way for visitors to support the collection. It's called . . .

HOOPS FOR KOOPS

Test your ring tossing skills and love of mustard by playing "Hoops for Koops" the next time you visit the Mustard Museum. Koops Mustard is a venerable mustard institution and you can win a jar by "ringing" one. You get five hoops for one dollar - win what you ring. All proceeds go to the Mustard Museum Acquisition Fund.

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MUSTARD BITS FROM THE BOTTOM OF THE JAR

SO A PRIEST, A MINISTER, AND A RABBI ARE AT THIS RESTAURANT. . .

And they all order mustard. The rabbi, however, insists on kosher mustard and is so happy someone sent him our Kosher Mustard Gift Box - eight kosher mustards and a pair of mustard-colored Mustard Museum "kipot" (traditional head coverings) inscribed with "MUSTARD - A mitzvah for your sandwich." Who says kosher has to be boring? MX72. $49.95

NOW YOUR TURN - Send us the finish to this joke and we'll publish the funniest ones in May.

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DIVORCE - MUSTARD STYLE

We recently learned of a of woman's tragic marriage to a man who claimed he was allergic to mustard. Upon her divorce, the woman's first trip was to the Mount Horeb Mustard where she caught up on lost condiments. It's true. Ame Gilbert wrote about it in "Around the World to Our Kitchen Table," appearing in the magazine GASTRONOMICA (www.gastronomica.org), and reprinted in the anthology, "Best American Food Writing of 2007."

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Speaking of divorce . . . a woman has written: "Help! Can you suggest a substitute for Dijon mustard? My husband HATES it and can detect a molecule of it in a dish. It seems like every other recipe I look at calls for Dijon mustard. Please, he said it was over if I ever tried to sneak it by him ever again. He's a wonderful man, except for the fact that French's yellow is the only kind he likes. Can I use that, or will everything taste like a hot dog?"

Readers - what shall we tell this poor woman with her condimentally challenged hubby?

Know of a woman dumping her ketchup-eating hubby? Send her our Happy Divorce Mustard. Item GRT155. Only $7.00.

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OFF TO FRANCE

The Curator and Mrs. Mustard are on their way to Dijon. We'll check in with you when we get back. Meanwhile, do your part to ward off the recession by buying lots of mustard.

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Until next time - Hasta la Mustard, Everyone!