The Proper Mustard - - - 'Yellow Journalism at its Best!'
The Official Newsletter of the Mount Horeb Mustard Museum ~~~~ June, 2008
Editor-in-chief: Barry Levenson  curator@mustardmuseum.com
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FATHER'S DAY - JUNE 15TH

Dads love mustard. It's that sample. So be a good kid and send dear old Dad the gift of mustard on his special day. We have several gift boxes that he'll enjoy but one stands out above the rest: Our Ultimate Fathers Day Gourmet Gift Box (Pommery Moutarde Royale (with cognac), Cucina Viva White Truffle Oil, Frank Cooper's Orange Marmalade (from England), and Colavita 25-Year-Old Balsamic Vinegar. It's the ultimate splurge for the ultimate dad.

Supplies are limited. MX87 $120.00

MORE GIFT IDEAS FOR DAD

MX50 - Aviator Ale Mustard Gift Box. Vintage airplane designs make this a favorite of dads everywhere. Reg. $19.95, SALE $17.95.

MX88 - Baseball & Mustard Gift Box. Four mustards, a Homer Holstein Moo Chew Candy, and a signed copy of the Curator's classic book on the 35 Seventh Games of the World Series for a super price. $29.95.

GRT220 - Fathers Day Mustard. (Pictured Right) Is it a card or is it a gift? It's both. (Flavors may vary, depending on whim of Curator). $5.75.

XCL100 - Make Your Own Beer Mustard Dip Kit. If Dad can hold back a few drops of beer from the party, he can make his own snappy mustard dip. $15.00

PPN801 - POUPON U Diploma: DDS (Doctor of Diddley Squat). $7.50. Other degrees also available.

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MORE STEALS & DEALS

FWZ510 - Fischer & Weiser Sweet, Sour, and Smokey Mustard Sauce. Smokey, sassy, great for the grillin' season. Reg. $9.75. Sale $5.95.

OLE501 - Ole Ray's Kentucky Gold Bourbon BBQ Sauce. Rich and spicy, by the maker of more Gold Medal mustard-based BBQ sauces than anyone. Reg. $8.25. SALE $5.95

DAV508 - Dave's Adjustable Heat Hot Sauce. Unbelievable - you control the heat. (Why didn't I think of that?). Reg. $8.00. Sale $5.95.

RHS503 - Roadhouse Southern Sunset BBQ Sauce. Ribs or chicken, just fire up the grill and make life easy. Reg. $6.75. SALE $4.95.

MX58 - Koops Sampler. Where do chickens keep their mustards? In Koops! Six classic Koops mustards. Reg. $19.95, SALE $17.95.

See ALL the Specials & Sale Items Here

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CURATOR TO HEAD COUNTY CONDIMENT COMPLIANCE UNIT

At last month's Bratfest in Madison, we were horrified by the number of people who put ketchup on their bratwursts. This is WRONG! Dane County Executive KATHLEEN FALK has promised us that she will bring to the County Board a proposal to appoint the Mustard Museum Curator to the position of County Condiment Compliance Officer ("CCCO").

As CCCO, the Curator will have the power to issue citations for squirting ketchup onto bratwursts or any other sausages. You've heard of "Click-it or Ticket?" This will be known as . . . "MUSTARD OR BUSTED"

We're just doing our part to eliminate Bratwurst Abuse in America.

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The Mustard Museum's Business Manager is furious with the Curator. "You're spending too much on artifacts for the museum. Stop it! We need money for rent and for our employees' wages."

The Curator replies: "Since when do we have to pay our employees? We are a museum and I won't stop buying mustard stuff. Besides, our friends will help us out. They realize how important it is to bring the world's finest objets de moutarde to the Mustard Museum."

Meanwhile, take a look at our newest antique tin, "Our Family."

Donate what you can to our acquisition fund by searching for "DONATION" when you shop online at the Mustard Museum. You can even donate without buying. Just click here, buy however many DONATION DOLLARS you'd like, and "order."

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MUSTARD BITS FROM THE BOTTOM OF THE JAR

LAST CALL FOR WRITING CONTEST ENTRIES

The deadline for this year's writing contest is June 10. We will award two $2,500 prizes to the best children's book manuscripts. We know we'll be getting a slew of entries this week but so far we've received just over 125 submissions. If you know your way around the alphabet, you've got a good chance of winning. Turn on the creative juices and give us your best mustard-themed children's book. Just the words; we'll take care of any illustrations in the event we publish it. Complete rules and entry form are at www.mustardweb.com/writingcontest.

We will accept entries that are postmarked on or before June 10, 2008. For details, go to www.mustardweb.com/writingcontest.

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JUNE AWARDS

Our GOLDEN MUSTARD AWARD for June goes to the Vienna Beef Sausage Company for handing out thousands of "NO KETCHUP ALLOWED" stickers at the Restaurant Show in Chicago.

This month's YUCKY KETCUP AWARD is an easy choice - to the ketchup company official (we won't name names) who reportedly was so offended by the clever Vienna Beef "No Ketchup" sticker campaign that he ranted, raved, and then threatened Vienna Beef with a lawsuit. (Thanks to our friend David Bookstaff of J.T. Whitney's Pub & Brewery of Madison for giving us this scoop.)

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NATIONAL MUSTARD DAY IS SATURDAY, AUGUST 2nd.

Start planning your trip now. We'll roll out the yellow carpet for you. For our out of town visitors, we have secured a block of rooms at the nearby Deer Valley Lodge for the special Mustard Lovers price of only $199 per room for the entire weekend (Friday and Saturday nights). That's a savings of $58 over the regular summer room rates.

You must book your room by July 2. Call 1-888-924-1601 and mention "Mustard Block" when you reserve. With its indoor waterpark, Deer Valley Lodge is great for families. www.DeerValleyLodgeWI.com.

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Until next time - Hasta la Mustard, Everyone!