The Proper Mustard - - - 'Yellow Journalism at its Best!'
The Official Newsletter of the Mount Horeb Mustard Museum ~~~~ June 9, 2008
Editor-in-chief: Barry Levenson  curator@mustardmuseum.com
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BULLETIN! GIANT MUSTARD SPILL SNARLS CHICAGO HIGHWAY

A truck hauling 3,000 gallons of mustard was part of a six-vehicle pile-up on Chicago's Edens Expressway late Wednesday (June 4) afternoon. The crash caused several of the truck's 55-gallon drums of yellow mustard to rupture and a river of bright yellow spilled onto the highway. (So far, absolutely true.) Reports that the Mustard Museum's Curator rushed to the seen and was observed licking the pavement are grossly exaggerated.

We know whose mustard it was but out of respect for the chagrined mustard maker - and it wasn't his fault - we're not naming names. Yet.

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FATHERS DAY IS THIS SUNDAY

Be cool. Send mustard. Lots of it.

Call us and we'll help you be the good child. 1-800-438-6878. Or shop online.

Top five gift ideas for Dad:

MX88 - Baseball & Mustard Gift Box - $29.95
XCL100 - Make Your Own Beer Mustard Dip Kit. - $15.00
MX34 - Once Upon a Pretzel Gift Box - $39.95
MX66 - Grand Champion Mustard Gift Set - $49.95

and . . . drum roll . . . the #1 Gift for Dad:

The Ultimate Fathers Day Gourmet Gift Box MX87

Pommery Moutarde Royale (with cognac), Cucina Viva White Truffle Oil, Frank Cooper's Orange Marmalade (from England), and Colavita 25-Year-Old Balsamic Vinegar.

The ultimate splurge for the ultimate dad. $120.00

See ALL the Specials & Sale Items Here

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Q1. We sent a newsletter last week. Are we being a nuisance or can we continue to send a newsletter once a week?

Q2. Also, paper and postage costs are going through the roof; what if we shrink or even eliminate our print catalog?

E-mail me with your thoughts at curator@mustardmuseum.com

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Our latest mustard tin, part of our extensive collection of antique tins here in Mount Horeb.

Donate what you can to our acquisition fund by searching for "DONATION" when you shop online at the Mustard Museum. You can even donate without buying. Just click here, buy however many DONATION DOLLARS you'd like, and "order." Thanks for your continued support.

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MUSTARD BITS FROM THE BOTTOM OF THE JAR

THE CURATOR LIVE

Sherry Borzo of dsmBUZZ interviewed the Curator as part of a series of chats with food entrepreneurs. Turn up the volume and listen to the conversation:

http://www.dsmbuzz.com/2008/06/mustard-museum.html

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WHY WE HATE THE AIRLINES

I don't get it. More weight on a plane means higher fuel costs. To discourage extra weight, most airlines now allow only ONE piece of checked luggage, not to exceed 50 pounds. If I want to check TWO 20-pound suitcases, I pay an additional $25 (or more). But I can check ONE 45-pound suitcase at no additional charge.

Not only does a passenger lugging around a 45 to 50 pound suitcase run the risk of back injury, so do airline employees who have to handle that one heavy bag. Why not allow 50 pounds total in one or two bags (two bags maximum)? Or does that make too much sense for the bozos running the airline companies?

Of course, if you're an "elite" flyer, your extra weight doesn't matter since you don't have to pay extra.

And why should checked jars of mustard in a suitcase even count toward the weight limitation???

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Until next time - Hasta la Mustard, Everyone!